At Gear Hugger, we believe in doing things differently. That’s why we created “A Better Way”—our newest campaign (and ad) that flips the script on what a lubricant can be. No petroleum. No harsh chemicals. Just plant-powered performance that’s safe for your family, your gear, and the great outdoors.
The Story Behind the Spot
The ad opens with a familiar scene: a guy in his garage reaching for a lubricant. But this time, it’s not a petroleum-based can—it’s Gear Hugger. Suddenly, a living plant crawls toward him. At first, he’s freaked out. But then… the plant gives him a kiss.
We know. Weird. But also awesome.
Why? Because it symbolizes what we’re all about: products so natural, even nature approves.
🔧 Why It’s A Better Way
- 3x the lubricating power of traditional oil-based sprays
- No fossil fuels, VOCs, or toxins
- Safe around kids, pets, and plants
- Made with upcycled, plant-based ingredients
- Works on everything from garage doors to bikes to squeaky hinges
The Bigger Message
This isn’t just about one product. It’s about rethinking the way we care for our gear and the planet. Small swaps—like choosing a non-toxic, biodegradable lubricant—can have a big impact.
Watch the Ad
Let us know what you think—and join us in spreading the word. There is a better way. And it starts with what’s in your can.